Title: SWOT Analysis of The Uşak Province Textile Sector
Author: Yaşar Akça & Ayşenur Bozbay
ABSTRACT The textile sector is a solution to unemployment as it is a labor-intensive sector. The inputs needed by the sector are supplied from domestic resources. It is also one of the locomotive sectors among the export items of the country. The objective of this paper is to present the current situation of the textile enterprises producing in Uşak by means of SWOT analysis and to make suggestions that will contribute to their development. By identifying the strengths and weaknesses of textile enterprises, investigating the opportunities and threats arising from the environment, and revealing the road map for the future, the growth of the Uşak textile sector will gain momentum. The population of the study consisted of 230 textile enterprises registered with the Uşak Chamber of Commerce and Industry and engaged in manufacturing activities. In obtaining the data, questionnaire forms prepared with semi-structured interview techniques were employed. The whole population was reached. 174 textile producer enterprises filled out the questionnaire forms voluntarily. SWOT analysis reveals strategic management options in the policies to be implemented by the enterprises. The originality of the research is that a similar study on the Uşak textile sector has not been put forward in the literature so far.
•ISSN: 2213-1356
•Publisher: Scholar Touch Publishers
•Area/Scope: Business, Economics & Management; Social Science, Literature, Arts & Humanities; Engineering & Technology; Life Science & Physical Science, Health & Medical Science
•Frequency: Monthly
•Format: Online & Print
•Language: English
•Review Process: Double Blinded
•Access: Open Access